BOYS+ARROWS LOGO REDESIGN

BEFORE

AFTER

Our goal in redesigning the Boys+Arrows logo was to make a more refined and simplified logo to better compliment their amazing imagery (shot by Nicolas Rourke). We started by choosing a basic serif, thin font to be used for all Boys+Arrows media and ditched the very literal arrow graphic and in place tweaked the logo to draw attention to the arrow-like shape of the "A".

PHOTO: NICOLAS ROURKE